Tom Abbott – Southern California – open to freelance
Content Strategist. Storyteller.
I translate complex ideas into compelling narratives — the kind that move audiences, move numbers and get remembered. Curious about brand visibility in the age of AI? Click below to reach out.
About
Words that carry weight — and results to match.
I’m a marketing professional leading traditional media communication for K1 Speed, the world’s premier indoor go-kart racing operator. In my first year, I generated several million in Advertising Value Equivalency (AVE) with traditional media pitches for articles, broadcast segments and location openings.
I have written several keyword-based articles with consistent results, improving average page position by over 10 positions in 8 months through SEO content on targeted pages, according to Google Search Console (GSC).
I hold a BA in Communication Studies from Chapman University (3.9 GPA, School of Communication Award of Excellence), after spending my first two years of undergrad studying Journalism & Media Production at Washington State University (3.8 GPA, Sports Editor of The Daily Evergreen).
Earned Media
PR – Pitching story ideas to relevant journalists, facilitating on-site visits, providing talking points and acting as a spokesperson.
Email Campaigns
Email – Several million users served, with multiple targeted campaigns weekly for various demographics and brands.
ai visibility
SEO | GEO – Average page position gain in eight months for a website with thousands of indexed pages (GSC).
Expertise
Where I do my best work
PR Initiatives
Press release writing and story pitching that result in meaningful story placements with credible outlets, helping brands achieve AI visibility across various generative engines.
Email Marketing Campaigns
Campaigns that land in inboxes and convert — built for targeted audiences.
SEO Articles
Search-first content that ranks with meaning. Schema markup, EEAT principles, etc.
E-commerce Copy
Product and category copy that informs, establishes trust and wins purchases.
Skills & Tools
The stack behind the results
GSC
SEMRush
PR Newswire
WordPress
Muck Rack
Shopify
Google Analytics
Birdeye
AI Visibility Tools
Agentic AI Workflows
Meltwater
AI Consumer Personas